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The chosen genre I have decided is the best choice that has a gap in the market is classical, classical music is commonly known as boring by younger readers so I intend to make it more up to date but still keeping the original classics, I will mix the classical genre with a younger generation genre which is Indie. I will also include other aspects that will attract a wider range of readers this will boost the gap in the magazine market. My chosen audience is C1 to D socio economic scale teenagers aged 16-21 and will be in the UK, who will be mostly be white working class as it is common that white ethnic people tend to listen to more classical music, because I believe that even though they are not the target audience of most classical music magazines they are the one of the largest groups of readers, and I believe that they can change the gap in the market. Although my target audience is for both male and female, I believe that the male ‘masculinity’ issues of needing to be tough etc will decline as many male readers.
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